Direct Marketing Sales
Sales and promotion technique in
which the promotional materials are
delivered individually to potential
customers via direct mail,
telemarketing, door-to-door selling
or other direct means are called
direct marketing sales.
It ensures for a personal touch
appeal and direct interaction of an
organisation with its end-user of
product or services.
Direct marketing gives a quick
direct reponse or feedback of a
customer's response to a company's
product or services.
Direct marketing techniques
Junk mail operators, while still
being second in line to the
traditional print advertising
industry, are confident that both
sectors can work together.
While it conjures images of
letterboxes crammed with useless
brochures, the sophistication of the
industry means retailers and
marketers can pinpoint customers
with close to 100 per cent
effectiveness.
Using census data and demographic
models, retailers can send out the
latest catalogues to targeted
audiences, separating one neighbour
from the next.
Direct Marketing Ideas
1. Never let a day pass without
engaging in at least one direct
marketing activity, consider direct
response as vital.
2. Determine a percentage of gross
income to spend annually on direct
marketing sales, and based on it set
up direct marketing strategy.
Be willing to change or alter any
marketing strategy which is not
viable to generate revenue although
more appealing to the sales staff.
3. Set specific marketing goals
every year; review and adjust
quarterly, it will ensure a vision
document for direct marketing goals
for the entire organisation
4. Maintain a tickler file of ideas
for later use.
5. Carry business cards with you
(all day, every day).
6. Create a personal nametag or pin
with your company name and logo on
it and wear it at high visibility
meetings.
Content Courtesy : www.onlinewbc.gov
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